Numbers, Facts and Trends Shaping Your World
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Online Shopping and E-Commerce
Americans divided on whether online reviews are accurate, but frequent review readers more positive
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- Online Shopping and E-Commerce
- Half of adults under 50 routinely check online reviews before buying new items
- Nearly one-quarter of Americans make no purchases using cash in a typical week
- Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
- Online shopping popular across age groups, although Americans under 50 especially likely to buy using cellphones
- Frequent online shoppers are more likely to prefer online shopping to physical stores, more likely to buy online without comparing prices
- Comparing prices, asking questions are especially important when buying something for the first time
- Many Americans use their cell phone to help with in-store purchasing decisions
- Those under 50 especially likely to use cellphones to help make purchasing decisions
- Americans divided on whether online reviews are accurate, but frequent review readers more positive
- Relatively few Americans regularly post their own online reviews
- Younger adults more likely to discuss companies or products on social media
- Consumer reviews seen as more beneficial to the public than government oversight
- Nearly one-quarter of Americans make no purchases using cash in a typical week
- Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
- Half of adults under 50 routinely check online reviews before buying new items