When users create a Twitter account, they are prompted to provide different pieces of information that are displayed on their profile. Roughly three-quarters (73%) of U.S. adult Twitter users include at least some identifiable text in their profile, but 27% include no text whatsoever apart from the required display and username fields, according to the Center’s analysis. Users who do choose to customize their profile details mention a range of topics and issues. Most notably, around a quarter of U.S. adults on Twitter (23%) mention their job or occupation on their profile. And one-third of these users – the equivalent of 8% of all U.S. adult Twitter users – directly mention the name of their employer or affiliated organization.
