Numbers, Facts and Trends Shaping Your World

Outreach methods for news outlets


Outreach methods for news outlets
% of news outlets with the highest traffic that use …
Outreach type2021
Newsletters93
Flipboard95
Apple News88
Podcasts75
Comments39

Note: The news outlets with the highest traffic are defined as those that had a monthly average of at least 10 million unique visitors from October-December of the previous year, according to Comscore data. Each outlet’s primary domain – the outlet’s flagship website – was analyzed; see the methodology for a list of domains.

Source: Pew Research Center audit of the 97 digital-native news outlets with the highest traffic. See methodology for details on site selection and audit process.

PEW RESEARCH CENTER

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