Numbers, Facts and Trends Shaping Your World

Local TV: Broadcast advertising revenue (2016)

Year Online Over-the-air
2004 $22,400,000,000
2005 $21,000,000,000
2006 $22,800,000,000
2007 $21,500,000,000
2008 $20,300,000,000
2009 $15,800,000,000
2010 $400,000,000 $19,400,000,000
2011 $500,000,000 $17,900,000,000
2012 $600,000,000 $20,300,000,000
2013 $700,000,000 $18,400,000,000
2014 $800,000,000 $20,000,000,000
2015 $900,000,000 $18,600,000,000
2016* $1,000,000,000 $20,800,000,000
2017* $1,200,000,000 $19,800,000,000
2018* $1,300,000,000 $21,100,000,000
2019* $1,400,000,000 $20,800,000,000
2020* $1,600,000,000 $23,000,000,000

* 2016-2019 are projections. Online revenue numbers are not available prior to 2010. Note: Numbers are updated annually. Source: BIA/Kelsey. “State of the News Media 2016”

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