Attitudinally, Americans are split in their loyalty to news sources; behaviorally, they are overwhelmingly loyal | Pew Research Center

July 6, 2016

3. Loyalty and source attention

Attitudinally, Americans are split in their loyalty to news sources; behaviorally, they are overwhelmingly loyal

Attitudinally, Americans are split in their loyalty to news sources; behaviorally, they are overwhelmingly loyal

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Attitudinally, Americans are split in their loyalty to news sources; behaviorally, they are overwhelmingly loyal

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3. Loyalty and source attention
Attitudinally, Americans are split in their loyalty to news sources; behaviorally, they are overwhelmingly loyal
Very loyal news consumers follow news at a much higher rate. They are also more likely to think media organizations do a good job informing people and to trust the info they provide
TV dominates as preferred news platform among very loyal news consumers; wider mix among the non-loyal
In a real-time analysis, nearly 4-in-10 of those who got news from links could recall the source every time