Numbers, Facts and Trends Shaping Your World
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Who U.S. Adults Follow on TikTok
Younger adult TikTok users follow more – and more popular – accounts
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- Who U.S. Adults Follow on TikTok
- A majority of accounts followed by U.S. adult TikTok users post about pop culture and entertainment, far fewer post about news and politics
- Influencers and internet celebrities dominate the 100 accounts followed by the largest share of U.S. adults on TikTok
- Popular TikTok accounts less likely to post about news and politics but more likely to post promotional content
- More than half of accounts followed by U.S. adult TikTok users post about entertainment and pop culture % of accounts followed by U.S. adult TikTok users that post about about entertainment and pop culture
- A majority of accounts followed by U.S. adult TikTok users are creators, influencers and internet celebrities
- Younger adult TikTok users follow more – and more popular – accounts
- TikTok accounts that post about news or politics often discuss other topics as well