A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
Numbers, Facts and Trends Shaping Your World
2024
-
-
The vast majority of Americans celebrate Thanksgiving, but their traditions and activities vary widely
Turkey Day traditions, activities and even preferred dinnertimes vary.
-
What the data says about dangerous driving and road rage in the U.S.
There’s a fair amount of data indicating that Americans’ driving habits have worsened over the past five years, at least in some ways.
-
Views of DEI have become slightly more negative among U.S. workers
About half of workers (52%) now say focusing on increasing DEI at work is mainly a good thing, down from 56% in February 2023.
-
60% of Americans say they probably won’t get an updated COVID-19 vaccine
Democrats and those who lean to the Democratic Party are more likely than Republicans and Republican leaners to say they will get an updated COVID-19 vaccine.
-
U.S. women are outpacing men in college completion, including in every major racial and ethnic group
Today, 47% of U.S. women ages 25 to 34 have a bachelor’s degree, compared with 37% of men.
-
America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
-
1 in 10 Americans rarely or never drive a car
Among U.S. adults, those who live in the Northeast (17%) are more likely than those in the South (10%), West (8%) and Midwest (7%) to be nondrivers.
-
Public Trust in Scientists and Views on Their Role in Policymaking
Americans’ trust in scientists is slightly higher than it was last year, but remains lower than before the COVID-19 pandemic.
-
Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
