Social Media Update 2016
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
Social media causes some users to rethink their views on an issue
Exposure to a range of new ideas and viewpoints that many social media users encounter can occasionally cause people to change their minds about political issues or candidates.
The Political Environment on Social Media
Some Americans enjoy the opportunities for political debate and engagement that social media facilitates, but many more express resignation, frustration over the tone and content of social platforms.
Social Media Conversations About Race
How social media users see, share and discuss race and the rise of hashtags like #BlackLivesMatter
Election 2016: Campaigns as a Direct Source of News
Today’s presidential candidates are increasingly prioritizing social media outreach, while the role of campaign websites is shifting.
The Modern News Consumer
Digital innovation has had a major impact on the public’s news habits. How have these changes shaped Americans’ appetite for and attitudes toward the news?
Sharing and on-demand services attract a small but active group of ‘super users’
The sharing and on-demand economy has grown in the U.S., and some Americans are “super users”: 7% have used six or more shared and on-demand online services.
Social Media and the Workplace
Workers turn to social media for a range of reasons while at work, with taking a mental break and connecting with friends and family being among the most common.
News Use Across Social Media Platforms 2016
A majority of Americans get news on social media, including 18% who do so often. News plays a varying role across the nine social networking sites studied.
How the 2016 presidential campaign is being discussed on Reddit
We looked at the role of news on the site and how users were discussing the presidential candidates in the lead-up to the primaries. Here are 5 key findings.