November 7, 2013

Looking for news on Twitter’s IPO? Many young adults may find it … on Twitter


Close to half of those who consume news on Twitter are young people, ages 18 to 29.

Twitter goes public today as shares in the company start trading on the New York Stock Exchange. And if you are like 8% of U.S. adults who use Twitter to track news, you might be among those following developments about the IPO on Twitter.

DN_Twitter_UsersTwitter has over 230 million monthly active users, with 77% of its accounts outside the U.S. About three-quarters of Twitter users access the site through mobile devices. All in all, 500 million Tweets are being sent each day, according to the company’s website.

A Pew Research Center survey conducted Aug. 21 – Sept. 2 found that 16% of U.S. adults use Twitter and roughly half of that number  consume news there.

Close to half of those Twitter  news consumers (45%) are young people, ages 18 to 29, compared with 34% of Facebook news consumers in the same age group.

Young people also stand out as a group who have increasingly turned to online sources for news. For the overall public, those who cite the internet as their main news source climbed from 13% in 2001 to 50% today — more than radio (23%) and newspaper (28%) but less than television (69%). But for young people,  71% say the internet is their main source of news, in contrast with 18% of those 65 and older.

Category: Daily Number

  1. is a former associate digital producer at Pew Research Center.