Our first study of Twitter behavior based on a representative sample of U.S. adult users explores Americans' use of the platform.
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type.
The steady growth in adoption that social platforms have experienced in the U.S. over the past decade also appears to be slowing.
Most Americans anticipate widespread job automation in the future, and they generally foresee more negative than positive effects from these advances.
A majority of parents are concerned about the experiences their teen might encounter online. Parents take various actions to monitor and police their teen’s online behavior.
Facebook and WhatsApp are the most widely used social media platforms and messaging applications in 11 countries around the world.
Mobile phone users see a mix of benefits and pitfalls related to their devices, and Facebook and WhatsApp are among the most widely used digital platforms.
Whether in advanced or emerging economies, younger people, those with higher levels of education and those with higher incomes are more likely to be digitally connected.
About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them.
Today, 36% of U.S. adults say they have ever used a ride-hailing service such as Uber or Lyft. Prominent urban-rural gaps in adoption exist.