Our first study of Twitter behavior based on a representative sample of U.S. adult users explores Americans' use of the platform.
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type.
Facebook and WhatsApp are the most widely used social media platforms and messaging applications in 11 countries around the world.
Whether in advanced or emerging economies, younger people, those with higher levels of education and those with higher incomes are more likely to be digitally connected.
It’s been 15 years since the creation of Facebook. Despite broader scrutiny, the social media platform is popular across demographic groups.
Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure.
An analysis of videos suggested by the site’s recommendation engine finds that it directs users toward longer videos and more popular content.
Some 44% of liberal Democrats say they have used social media in the past year to encourage others to take action on an issue that was important to them. A similar share (43%) have taken part in a group that shares their interest in a cause.
Amid ongoing discussions about sexual harassment in the workplace and beyond, read five findings about how these issues have been discussed on Twitter and other social media outlets in the past year.
Most in the region feel positively about the role the internet plays in their countries, but long-standing digital divides between internet haves and have-nots persist.