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U.S. Elections & Voters

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    Why The Generic Ballot Test?

    Throughout the election season, the Pew Research Center and other major polling organizations report a measure that political insiders sometimes call “the generic ballot.” This measure is the percentage of voters in national surveys who say they intend to vote for either the Republican or the Democratic candidate for the U.S. House of Representatives in […]

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    Internet Election News Audience Seeks Convenience, Familiar Names

    Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]