Our in-depth analysis of validated voters – those confirmed to have voted in the 2024 election – explores turnout, demographics and how people’s voting patterns changed over time.
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Bush’s Gains Broad-Based
Lessons From Campaign ’04
Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests 72% say there was more mud-slinging […]
Summary of Findings President George W. Bush holds a slight edge over Senator John Kerry in the final days of Campaign 2004. The Pew Research Center’s final pre-election poll of 1,925 likely voters, conducted Oct. 27-30, finds Bush with a three-point edge (48% to 45% for Kerry); Ralph Nader draws 1%, and 6% are undecided. […]
Summary of Findings With less than a week to go before the election, many swing voters have yet to commit to a candidate, but over the past month there has been some movement among this group toward Sen. John Kerry. A Pew Research Center follow-up survey with 519 swing voters who in September were […]
As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.
A Closer Look at Key Groups
Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters 96% believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]
