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How have the news media covered the early months of the 2008 presidential election? Which candidate enjoyed the most exposure, which the best, and which the worst? With the race starting so early, did the press leap to horse race coverage from the start? A study by PEJ and Harvard’s Shorenstein Center has answers.
Summary of Findings The 2008 presidential campaign began much earlier than usual, but public interest in the campaign is at most only modestly higher than in previous campaigns. While Democrats are following the campaign more closely than at the same stage in previous primary contests, Republicans are no more engaged than in the past, resulting […]
Summary of Findings The public is no more engaged by the presidential campaign than it was in the spring, and the candidates’ images remain somewhat blurry. But the personal strengths of several leading candidates are beginning to come into focus for voters. Views of Hillary Clinton are more sharply drawn than those of other leading […]
Summary of Findings Hillary Clinton continues to lead Barack Obama by a wide margin in the race for the Democratic presidential nomination. But Obama has something Clinton doesn’t have — the support of Oprah Winfrey. Winfrey endorsed Obama in May of this year and recently held a fundraiser for him at her Malibu, Calif. home. […]
Summary of Findings So far religion is not proving to be a clear-cut positive in the 2008 presidential campaign. The candidates viewed by voters as the least religious among the leading contenders are the current frontrunners for the Democratic and Republican nominations — Hillary Clinton and Rudy Giuliani, respectively. On the other hand, the candidate […]
