Numbers, Facts and Trends Shaping Your World

Election 2004

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    Bush Support Steady in Wake of Clarke Criticisms

    Summary of Findings A week’s worth of criticism of his pre-Sept. 11 record on terrorism has had little impact on President Bush’s support among voters. He is now running even with Sen. John Kerry in a head-to-head match-up among registered voters (47% Kerry- 46% Bush) after trailing Kerry by 52%-43% in mid-March. Voter opinions have […]

  • report

    Far More Voters Believe Election Outcome Matters

    Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]

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    Three-in-Ten Voters Open to Persuasion

    Summary of Findings Heading into an eight-month marathon to Election Day, President Bush and Sen. John Kerry already command strong support from their respective parties and will now try to win over those in the middle: ­ the estimated three-in-ten voters who have not yet fully committed to either candidate. Overall, 38% of voters support […]

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    Democratic Primary Campaign Impresses Voters

    Introduction and Summary So far, the presidential primary campaign has been very good for the Democratic Party. Public interest in the race has been relatively high. Nearly half of Americans (45%) have a positive overall impression of the Democratic field, up from 31% just a month ago. And while a slim majority of the public […]

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