Report | Jul 12, 2004
Character and the Campaign

If presidential campaigns are about character and control of message, neither candidate has had much success so far, a new PEJ study finds.

Report | Jul 8, 2004
Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Report | Jun 24, 2004
Swing Vote Smaller Than Usual, But Still Sizable

Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of […]

Report | Jun 17, 2004
Public Support for War Resilient

Summary of Findings Americans are paying markedly less attention to Iraq than in the last two months. At the same time, their opinions about the war have become more positive. The number of Americans who think the U.S. military effort is going well has jumped from 46% in May to 57%, despite ongoing violence in […]

Report | May 12, 2004
Iraq Prison Scandal Hits Home, But Most Reject Troop Pullout

Summary of Findings Public satisfaction with national conditions has fallen to 33%, its lowest level in eight years, in the wake of revelations of prisoner abuse committed by U.S. soldiers at Abu Ghraib prison in Iraq. President Bush’s overall job approval rating also has dropped into negative territory: 44% approve of his job performance, while […]

Report | Mar 29, 2004
Bush Support Steady in Wake of Clarke Criticisms

Summary of Findings A week’s worth of criticism of his pre-Sept. 11 record on terrorism has had little impact on President Bush’s support among voters. He is now running even with Sen. John Kerry in a head-to-head match-up among registered voters (47% Kerry- 46% Bush) after trailing Kerry by 52%-43% in mid-March. Voter opinions have […]

Report | Mar 25, 2004
Far More Voters Believe Election Outcome Matters

Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]

Report | Mar 3, 2004
Three-in-Ten Voters Open to Persuasion

Summary of Findings Heading into an eight-month marathon to Election Day, President Bush and Sen. John Kerry already command strong support from their respective parties and will now try to win over those in the middle: ­ the estimated three-in-ten voters who have not yet fully committed to either candidate. Overall, 38% of voters support […]

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