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    The Media Verdict on the Iowa Caucuses is Loud and Clear

    The media were busy anointing winners after the Jan. 3 Iowa caucuses. And the theme of change and surprise also resonated throughout much of the commentary. But a PEJ look at the caucus post-mortems finds that perhaps the most distinct aspect of the coverage was the certainty that something major had occurred that night in Iowa.

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    Obama’s YouTube moment

    Barack Obama makes an early play for “YouTube moment of the 2008 campaign”

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    Oprah Boosts Obama’s Visibility

    Summary of Findings Oprah Winfrey’s well-publicized appearances with Barack Obama have raised Obama’s visibility, especially among African Americans. Roughly a quarter of Americans (26%) say they have heard more about Obama recently than any other presidential candidate, up from just 10% in November. Meanwhile, though Hillary Clinton remains the most visible candidate overall, the proportion […]

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    The Invisible Primary – Invisible No Longer

    How have the news media covered the early months of the 2008 presidential election? Which candidate enjoyed the most exposure, which the best, and which the worst? With the race starting so early, did the press leap to horse race coverage from the start? A study by PEJ and Harvard’s Shorenstein Center has answers.

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    Modest Interest in 2008 Campaign News

    Summary of Findings The 2008 presidential campaign began much earlier than usual, but public interest in the campaign is at most only modestly higher than in previous campaigns. While Democrats are following the campaign more closely than at the same stage in previous primary contests, Republicans are no more engaged than in the past, resulting […]

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    Fred Thompson’s Online Campaign Is in Full Swing

    When he formally enters the 2008 race this week, former Sen. Fred Thompson can behave in all ways like a presidential candidate. But on his “testing the waters” website, I’mwithFred.com, he’s already been busy reaching out to supporters.

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    Fred Thompson’s Campaign Web Site Was Already in Full Swing

    Now that Fred Thompson has formally announced his candidacy for President, his live campaign can begin to match the vigorous cyberspace campaign he's been running for months. In a follow-up to a July 12 report on the Web sites of the other Presidential hopefuls, PEJ finds that Thompson’s full-service site is among the most sophisticated of anyone running–even before he had declared.

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    Online News Audience

    Pew Internet, Pew Research, and McKinsey analysts all come to similar conclusions: the online news space is active and ripe for innovation.

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    Hillary Clinton Most Visible Presidential Candidate

    Summary of Findings The 2008 presidential campaign remained a top tier news story last week both in terms of coverage and public interest. The campaign has been one of the top five most covered news stories for much of the year, and public interest has remained fairly consistent. This past week, the national news media […]

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    Election 2008

    The presidential hopefuls are using their web sites for unprecedented two-way communication with citizens. But what are voters learning here? Is it more than a way to bypass the media? A new PEJ study of 19 campaign sites finds Democrats are more interactive, Republicans are more likely to talk about “values,” and neither wants to talk about ideology.