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Election 2008

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    McCain’s Negatives Mostly Political, Obama’s More Personal

    Overview As the end of the primary season draws near, Barack Obama is the clear favorite of Democratic voters for their party’s presidential nomination. He currently holds a wide 54% to 41% lead over Hillary Clinton. But when the Illinois Democrat is tested against John McCain in a general election matchup, he now runs about […]

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    Character and the Primaries of 2008

    What were the dominant personal narratives conveyed in media coverage of the presidential candidates? Which contenders fared best in the press and how critical was that coverage in influencing public opinion? How did those candidate story lines change over time? A new PEJ study of the 2008 primary season examines these questions.

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    Foreign Disasters Attract Interest Despite Modest Coverage

    Summary of Findings The American public expressed strong news interest in the earthquake in China last week even as the news media remained heavily focused on the presidential campaign. In spite of modest coverage of both the earthquake in China and the cyclone that hit Burma, the public had a fairly good sense of the […]

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    Public Says Press Should Not Declare Obama the Winner

    Summary of Findings Barack Obama may be building an insurmountable lead in the Democratic primary race, but the public is sending a strong message to journalists and pundits: It is too early to declare, as some already have, that the race is over. Fully 72% of the public – including comparable percentages of Democrats, Republicans […]

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    Opinion of Oprah More Politicized, Gore’s Ratings Improve

    Summary of Findings Long one of America’s best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines. Currently, 68% of Americans […]

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    Obama’s Image Slips, His Lead Over Clinton Disappears

    Summary of Findings Democratic voters are not as positive about Barack Obama as they were a month ago. Somewhat smaller percentages of Democrats describe Obama in favorable terms, and he has lost his lead over Hillary Clinton in the race for the Democratic nomination. Nationally, Democratic voters are about evenly divided between Obama and Clinton; […]

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    Democratic Campaign Taking a Toll on Both Obama and Clinton

    Summary of Findings Over the past six weeks the intense, and often negative, contest between Obama and Clinton has dominated media coverage of the campaign as well as public attention. And over this period, more Americans have consistently said their views of Obama and Clinton have become less favorable, rather than more favorable, in recent […]