Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Political Typology
Where do you fit in the political typology?
Take our quiz to find out which one of our nine political typology groups is your best match.
How the political typology groups compare
Use this tool to compare the political typology groups on some key topics and their demographics.
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Political Typology
Publications
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Why the typology quiz questions are asked the way they are
One of the strongest reactions we have received from some quiz-takers is frustration over the either-or choices each question offers. This is a legitimate concern, but there is a reason the questions are asked the way they are: The intent is not to put people “in a box” but rather to understand how their values across multiple political dimensions are related to each other.
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’Staunch Conservatives’ Are Wary of Wall Street
Nearly three years after the financial crisis that sent the nation’s economy into a tailspin, the public expresses mixed views of Wall Street. Nearly half of Americans (47%) say that Wall Street hurts the U.S. economy more than it helps, while 38% say it helps more than hurts; 15% offer no opinion. These findings, from […]
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How We Identified Your Group
Identifying which group is the best fit for you involved matching the pattern of your answers to the political value questions and party affiliation to the responses of people who took the 2011 typology national survey. This entailed a two step process: first creating the typology groups for the survey and then identifying which typology […]
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Beyond Red vs. Blue
Part 1: Principal Findings Coming out of the 2004 election, the American political landscape decidedly favored the Republican Party. The GOP had extensive appeal among a disparate group of voters in the middle of the electorate, drew extraordinary loyalty from its own varied constituencies, and made some inroads among conservative Democrats. These advantages outweighed continued […]
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Energized Democrats Backing Clinton
Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be […]
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The People, the Press & Politics
Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]
