How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Americans’ top sources of political news ahead of the 2024 election
Among those who listed a main source of political news, six-in-ten say that their source is part of the “mainstream media.”
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Americans’ Views of 2024 Election News
About three-quarters of U.S. adults say they’ve seen inaccurate election news at least somewhat often, and many say it’s hard to tell what’s true.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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Friends, family and neighbors are Americans’ most common source of local news
About three-quarters of Americans (73%) say they often or sometimes get local news from friends, family and neighbors.
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More Americans – especially young adults – are regularly getting news on TikTok
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.
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Social Media and News Fact Sheet
Social media plays a crucial role in Americans’ news consumption, with about one-third of adults saying they regularly get news on Facebook and YouTube.
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News Platform Fact Sheet
How Americans get news has greatly changed in the 21st century. Most now use digital devices for news at least sometimes. Read about the platforms they turn to.
