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Introduction and Summary Voters generally believe the media has been fair to both major presidential candidates, but more say the press has been fair to Al Gore than to George W. Bush. Fully 74% of voters say the vice president has gotten fair press treatment, while 65% say the same about Bush. Nearly six-in-ten voters […]
Quality sells, but commitment — and viewership — continue to erode.
If elections are a battle for control of message through the media, George W. Bush has had the better of it on the question of character than Albert Gore Jr., according to this study of coverage leading up to the GOP convention. But the public may not be getting – or believing – the message.
Introduction and Summary Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half […]
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.
Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]
Introduction and Summary The murderous rampage by a pair of high school students in Littleton, Colo. attracted by far the most public interest of any news story of 1999. The widespread attention focused on the April shootings at Columbine High made it the third most closely watched story of the 1990s, according to the Pew […]