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    TV News Viewership Declines

    Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]

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    A Content Analysis: International News Coverage Fits Public’s Ameri-Centric Mood

    Report Summary A new study suggests that the way the media covers international news may be doing little to change the American public’s indifference to concerns about world events and foreign policy. A four-month analysis of over 7,000 international news stories now finds that newspapers and network television focus most often on world news that […]

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    Medicare Debate Gets more attention than Bosnia, Dole on Hollywood, and Even OJ

    Report Summary More Americans are paying attention to Bosnia these days than at anytime since the bloody war in former Yugoslavia broke out. But Bosnia, Bob Dole’s attack on Hollywood, and even O.J. Simpson take a back seat to public attentiveness to news about proposals to scale back spending on Medicare. And the attention to […]

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    News Media Differs with Public and Leaders on Watchdog Issues

    Report Summary American journalists have a different view of the way they do their job than does the public they serve and the leaders they cover. The outside world strongly faults the news media for its negativism. Journalists at all levels are equally adamant in rejecting this charge. They are no more adversarial than they […]

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    Network News Viewing And Newspapers Reading Off

    Report Summary Fewer people are reading newspapers and watching network television news these days. It is unclear whether this is a continuation of the long-term decline in audiences of both media, or whether it is a result of the O.J. Simpson trial, which has gripped the attention of a significant percentage of core news consumers.

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    Media Coverage of Health Care Reform

    Summary of Findings This joint project of the Times Mirror Center for the People & the Press, the Kaiser Family Foundation and Columbia Journalism Review tracked the volume and tone of press coverage of the health care debate from September of 1993 through November of 1994. This final report summarizes the broadest findings of the […]

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    Public Gives Press “C” Grade For Campaign Coverage

    Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]

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    Democratic Congressional Prospects Worsen

    Report Summary A majority of Americans say they are inclined to vote for a Republican congressional candidate this fall. If they act on their intentions, it will be the first time in modern political history that the GOP carries the popular vote.

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    Technology in the American Household

    Summary of Findings As the internet was in its earliest stages as a mass communication medium, the Times Mirror Center for the People & the Press undertook a major study investigating the ways in which new and old technology were being integrated into peoples’ lives. The study is based on a survey of 3,667 adults […]

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