Television

short readsFeb 10, 2014

The Sochi effect on NBC and the morning news wars

How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?
short readsFeb 3, 2014

Coke, “America the Beautiful,” and the language of diversity

Coca-Cola’s “It’s Beautiful” ad, that aired during Sunday night’s Super Bowl, sought to portray ethnic diversity in the U.S. by featuring “America the Beautiful” sung in several languages. But not everyone was happy with Coke’s celebration of diversity in the country.
short readsJan 28, 2014

Local TV audiences bounce back

Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.
short readsJan 14, 2014

5 facts about Fox News in 2014

Fox News President Roger Ailes has turned the channel into a powerhouse that dominates the cable news ratings and wields substantial power in the world of conservative politics.
short readsNov 25, 2013

Local TV stations post mixed results as some feel loss of political ads

The rush to acquire local television stations produced revenue growth for some media companies in the year’s third quarter, while others suffered losses tied to a plunge in political ad dollars.
short readsNov 22, 2013

50 years ago, America turned on the television

TV audience and survey data from the days immediately following JFK’s assassination show that Americans collectively tuned in to non-stop coverage that pioneered a new form of wall-to-wall television news delivery.
short readsNov 20, 2013

Obamacare v. Philippines typhoon: How cable covered two big stories

In a week dominated by two mega-stories—the continuing travails of Obamacare and the devastating typhoon in the Philippines—America’s hypercompetitive cable news outlets exercised very different news judgments.
short readsOct 28, 2013

5 demographic realities behind the creation of Univision/ABC News’ “Fusion” channel

Fusion’s launch reflects several demographic trends among the nation’s 53 million Hispanics, which make up 17% of all Americans.
reportOct 28, 2013

5 demographic realities behind the creation of Univision/ABC News’ “Fusion” channel
reportOct 11, 2013

How Americans Get TV News at Home

Even at a time of fragmenting media use, television remains the dominant way that Americans get news at home, according to a new Pew Research Center analysis of Nielsen data. And while the largest audiences tune into local and network broadcast news, it is national cable news that commands the most attention from its viewers.