Spanish Language TV Coverage of the 2004 Campaigns
The findings reported here are based on the most extensive study ever conducted of English and Spanish language network and local news coverage over the course of a campaign.
Numbers, Facts and Trends Shaping Your World
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The findings reported here are based on the most extensive study ever conducted of English and Spanish language network and local news coverage over the course of a campaign.
Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters 96% believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]
Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]
Debates More Important to Young Voters