Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.
All
Publications
How does the way a poll is conducted influence the answers people give?
Measuring public opinion on evolution has never been an easy task for survey researchers.
Detailed information on Pew Research Center international survey meethodology, such as mode of interview, sampling design, margin of error, and design effect, for each country we survey, organized by survey, country and year.
© 2024 Pew Research Center