Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
Numbers, Facts and Trends Shaping Your World
Survey Methods
Who Are You? The Art and Science of Measuring Identity
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
How Pew Research Center Uses Its National Public Opinion Reference Survey (NPORS)
In 2020, Pew Research Center launched a new project called the National Public Opinion Reference Survey (NPORS). NPORS is an annual, cross-sectional survey of U.S. adults. Respondents can answer either by paper or online, and they are selected using address-based sampling from the United States Postal Service’s computerized delivery sequence file.
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Survey Methods
Publications
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Q&A: Why one polling expert says Scotland likely to say ‘no’ to independence
Claire Durand, a sociology professor at the University of Montreal, discusses recent polling on the issue of Scottish independence.
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Study: Opposition to same-sex marriage may be understated in public opinion polls
Blame “social desirability” bias.
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Government Surveillance: A Question Wording Experiment
Overview In the wake of leaked information about the government’s telephone and digital surveillance programs last month, public opinion surveys reported a wide range of reactions. For example, a Pew Research Center/Washington Post survey conducted immediately after the revelations found broad support for the program, while a Gallup survey conducted just days later found more […]
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A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys
As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]
