Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
News Media Trends
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News Media Trends
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What Is News?
As people are exposed to more information from more sources than ever before, how they define and feel about “news” has become less clear-cut.
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Americans largely foresee AI having negative effects on news, journalists
About six-in-ten Americans (59%) say AI will lead to fewer jobs for journalists in the next two decades.
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Americans more likely to support than oppose continuing federal funding for NPR and PBS
Republicans are much more likely than Democrats to support ending federal funding for public media.
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No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
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On issue after issue, Americans say things are going better locally than nationally
On issues as varied as education and crime, Americans often have a rosier view of how things are going in their communities than in the nation as a whole.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Americans’ top sources of political news ahead of the 2024 election
Among those who listed a main source of political news, six-in-ten say that their source is part of the “mainstream media.”
