User Demographics

Black and Hispanic adults remain less likely than whites to own a computer or have high speed internet at home. But smartphones are helping to bridge these differences.

Those 60 and older now spend more than half of their daily leisure time, four hours and 16 minutes, in front of screens.

Rural Americans have made large gains in adopting digital technology over the past decade, but they generally remain less likely than urban or suburban adults to have home broadband or own a smartphone.

Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall.

A majority of parents are concerned about the experiences their teen might encounter online. Parents take various actions to monitor and police their teen’s online behavior.

Teens are spending their time differently than they did a decade ago, but gender differences remain in time spent on leisure, grooming, homework, housework and errands.

Today, 36% of U.S. adults say they have ever used a ride-hailing service such as Uber or Lyft. Prominent urban-rural gaps in adoption exist.

Close to half of U.S. teens say they are on the internet “almost constantly." Yet highly plugged-in youth in America are just as likely as their less-connected peers to socialize regularly with their friends in person.

Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure.