Numbers, Facts and Trends Shaping Your World

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  • report

    The tone of life on social networking sites

    85% of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.

  • report

    On Twitter, Still Tough Going for Komen

    After the furor over its decision to defund Planned Parenthood, the Susan G. Komen foundation reversed course and a key official resigned.

  • short reads

    Social Media’s Fascination with Facebook

    On blogs and Twitter, Facebook is a major and enduring topic. It has been among the top five most-discussed topics on at least one of those platforms in 39 different weeks between January 2009 and the end of January 2012.

  • report

    The Facebook Fascination on Social Media

    With Facebook’s IPO filing, this special edition of the New Media Index examines the conversation about the company among bloggers and tweeters during the past three years.

  • report

    The rise of in-store mobile commerce

    During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.

  • report

    A Snapshot of E-reader and Tablet Owners

    The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.

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