Social Media Update 2016
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
Numbers, Facts and Trends Shaping Your World
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Platforms & Services
Publications
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Social media causes some users to rethink their views on an issue
Exposure to a range of new ideas and viewpoints that many social media users encounter can occasionally cause people to change their minds about political issues or candidates.
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Younger adults more likely than their elders to prefer reading news
When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older adults to opt for text – and most of that reading is occurring on the web.
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Smartphones help those without broadband get online, but don’t necessarily bridge the digital divide
Many Americans rely on cell phone internet access due to a lack of broadband at home. But are these devices a good substitute?
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Digital Readiness Gaps
Americans fall along a spectrum of preparedness when it comes to using tech tools to pursue learning online, and many are not eager or ready to take the plunge
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Libraries 2016
Trends in visiting public libraries have steadied, and many Americans have high expectations for what their local libraries should offer
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More than half of smartphone users get news alerts, but few get them often
More than half of U.S. smartphone users say they get push notifications on their phones’ screens, but only about half of those who ever get these alerts click through to the full story.
