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Numbers, Facts and Trends Shaping Your World
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Print books vs. e-books: Which is better for what
Our recent e-reading report has received a lot of attention over the past week, and one section in particular that seemed to spark conversation was our “print vs. e-books” showdown. When does print win out over e-books (and vice versa?)
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Why people like to read
Asked to tell us what they like most about book reading, those who had read a book in the past 12 months gave a host of reasons that ranged from the highly practical to the sublime.
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The rise of e-reading
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
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A Snapshot of E-reader and Tablet Owners
The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.
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Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period
The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers.