A Cell Phone Solution: Supplementing RDD Samples with Cell Phone Interviews
The representativeness of technology surveys might benefit by supplementing random digital dial survey samples with samples of cell phone users.
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Summary of Findings A growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This trend presents a challenge to public opinion polling, which typically relies on a random sample of the population of landline subscribers. A new study of the […]
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