Urs Gasser

58% of American teens have downloaded an app to a cell phone or tablet. More than half of teen apps users have avoided an app due to concerns about sharing their personal information.

Teens often rely on themselves and the guidance they get from the websites they use to figure out how to manage their privacy online, but when they do seek advice, they go primarily to peers and parents.

Youth are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends.

Smartphone adoption among teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone.

Parents have a range of concerns about how their children's online activities might affect their privacy and many have taken steps to monitor their children and encourage online safety