On a scale from 1 to 10, how much do the numbers used in survey scales really matter?
Understanding how the numeric labels on scales might influence survey responses is an area of ongoing investigation for researchers.
Numbers, Facts and Trends Shaping Your World

Jonathan Evans is a senior researcher at Pew Research Center, where he contributes to international polling projects focused on religion and national identity. Jonathan received his master’s degree from Georgetown University and holds a bachelor’s degree from Brigham Young University. He is an author of studies on “How Indians View Gender Roles in Families and Society,” “Religion in India: Tolerance and Segregation,” “Being Christian in Western Europe” and “Religious Belief and National Belonging in Central and Eastern Europe.”