Emily Guskin

Publications
report | Jun 16, 2011

On Twitter, iOS 5 is the Apple of Their Eye

The new Apple operating system sent Twitter users buzzing last week while bloggers kept a close eye on a courtroom battle over the new health care law. And on YouTube, Sarah Palin’s retelling of Paul Revere’s ride was the lead video.

report | Apr 21, 2011

A Tech Mogul’s Biography Galvanizes Social Media

Bloggers and tweeters agreed last week that Apple CEO Steve Jobs’ upcoming biography was big news while another high-tech executive generated major attention on blogs for walking out on an interview. A touching reunion between a woman and her dog was among the top YouTube videos.

report | Apr 1, 2011

Bloggers Remember Elizabeth Taylor

The crucial events unfolding in both Japan and Libya were among the top stories on blogs last week. But the No. 1 topic was a celebration of the extraordinary life of Hollywood icon Elizabeth Taylor. On Twitter, the leading story was a high-tech business deal.

report | Mar 24, 2011

In Social Media it’s All About Japan

The aftermath of the devastating Japanese earthquake and tsunami, including fears about leaking radiation, commanded the attention of bloggers, Twitter users and YouTube viewers last week—eclipsing every other news event. And each of those platforms performed a different function.

report | Mar 19, 2011

Newspapers: Missed the 2010 Media Rally

For newspapers, 2010 was comparatively calm after the hair-raising revenue dips of 2008 and 2009. That was cold comfort, however, to an industry still laboring to find a sustainable business model for the future.

report | Mar 19, 2011

Network News: Durability & Decline

As the economy improved in 2010, network broadcast news quietly went through an arduous period of change. The news division of one network, ABC, instituted sharp personnel cuts designed to accomplish a “fundamental transformation” in the way network news is produced.1 Another, CBS News, worked its way from financial losses back to break-even, while management continued to strengthen a depleted bench of correspondents and news producers. NBC prepared for new owners, the third such transition since NBC was founded in 1926, and if history is a guide, the change will alter the network more than most pre-sale analyses predicted.

report | Mar 19, 2011

African American Media: Evolving in the New Era

The African American media in 2010 mirrored the kinds of challenges and changes that mainstream news organizations also faced. Most African American media outlets either began or planned to upgrade their digital enterprises in an effort to reach new audiences. But beyond that, it was a mixed year for the sector.

report | Jul 26, 2010

Media, Race and Obama’s First Year

The fallout from the firing of Agriculture Department official Shirley Sherrod and the one-year anniversary of the controversial arrest of African American Harvard professor Henry Louis Gates, Jr., have put race back in the news. How much coverage do African Americans receive? What role did race play in coverage of the Obama Administration? A new study examining media coverage of African Americans in the first year of the Obama presidency offers answers.

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