Alexandra Macgill

Former

Publications
report | Dec 7, 2008

Adults and Video Games

Over half of American adults play video games, and four in five young adults play games. Computers are the most popular gaming device, though young adults prefer gaming consoles. Virtual worlds only draw a small crowd.

report | Feb 6, 2008

Virtual World Continuum

All virtual worlds are 3-D internet tools where people interact and communicate using avatars, however, some virtual worlds track more faithfully to the real world than others.

report | Dec 19, 2007

Teens and Social Media

More teens are creating and sharing material on the internet. 28% of online teens have blogs, up from 2004 with growth fueled almost entirely by girls. "Super communicators" rise as email fades as a tool for teens.

report | Oct 24, 2007

Parent and Teen Internet Use

Parents view the internet less favorably than in 2004, yet are still engaged with their children's media consumption. Teens are more likely than their parents to say tech devices are helpful.

report | Sep 21, 2007

Are our relationships defined by our online habits?

Everyone has a friend or two who takes that much longer to respond to emails because they just don't ever check their accounts, who don't want to join social networks and who never pop up on IM and gmail-chat. What happens when you fall in love w...

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