How much does it matter that candidates you support share your economic background, race or gender?

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October 3, 2023

Americans differ over how important it is for political candidates they support to share their personal traits

How much does it matter that candidates you support share your economic background, race or gender?

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How much does it matter that candidates you support share your economic background, race or gender?

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Americans differ over how important it is for political candidates they support to share their personal traits
Americans place more importance on candidates having similar political views to their own than on sharing other characteristics-trait_1
White evangelical Protestants especially likely to find it important that candidates share their religious views

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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