About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender | Pew Research Center

November 18, 2022

For shopping, phones are common and influencers have become a factor – especially for young adults

About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender

About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender

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About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender

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For shopping, phones are common and influencers have become a factor – especially for young adults
About three-quarters of Americans report buying things online using a smartphone, but that share is even higher among adults under 50
About half of Americans ages 30 to 49 say they make purchases with a smartphone at least weekly
Younger social media users stand out for following influencers, content creators and saying they’ve made purchases based on influencer recommendations
About four-in-ten social media users say influencers impact what they buy, but this varies by age, gender
Americans are more likely to prefer buying from a physical store than shopping online