Eight-in-ten Americans rely ‘a lot’ on their own research before making major life decisions | Pew Research Center

March 4, 2020

Most Americans rely on their own research to make big decisions, and that often means online searches

Eight-in-ten Americans rely ‘a lot’ on their own research before making major life decisions

Eight-in-ten Americans rely ‘a lot’ on their own research before making major life decisions

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Eight-in-ten Americans rely ‘a lot’ on their own research before making major life decisions

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Most Americans rely on their own research to make big decisions, and that often means online searches
Eight-in-ten Americans rely ‘a lot’ on their own research before making major life decisions
Many Americans believe customer reviews and ratings improve consumer experiences
Many say they rely on digital resources when they do their own research to make major life decisions