As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
Most in advanced economies say voting, taking steps to reduce climate change and getting a COVID-19 vaccine are ways to be a good member of society; fewer say this about attending religious services.
In our surveys, people are much less likely to skip questions online than when speaking to interviewers in person or on the phone; we explore how offering a “Don’t know” option in online surveys affects results.