Numbers, Facts and Trends Shaping Your World

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    Americans’ Use of Social Media in 2026

    Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

  • report

    Why many polls need to weight on party affiliation or past vote

    There are two big reasons why many pollsters now weight their surveys on political characteristics such as party affiliation or past vote, when this wasn’t common practice a decade ago: to correct for a systematic bias that emerged around 2016 and to protect against poll-to-poll volatility driven by who participates rather than real changes in […]

  • report

    8. Gun attitudes and the 2024 election

    Perhaps no topic divides voters more deeply than the role that firearms have in American life. By overwhelming margins, Joe Biden’s supporters prioritize gun control over gun rights and say gun ownership does more to reduce than increase safety; roughly eight-in-ten Biden supporters (83%) say the increase in guns in the U.S. is at least […]

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    6. News influencers on Facebook

    Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.

  • report

    CBS News president out amid continued tensions over Trump lawsuit

    ☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here! In today’s email: 🔥 Featured story There were continued developments at CBS News this week as Paramount executives reportedly forced out CBS News President Wendy McMahon, who told staff that “it’s become clear the company and I do not agree […]

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    2. Perceived pros and cons of not having children

    Among U.S. adults ages 50 and older who never had children, majorities say achieving certain things in life – such as having a fulfilling life, or a successful career – don’t have much to do with whether someone has children. At the same time, many say not having children has made some aspects of life […]

  • short reads

    Why is Buddhism shrinking worldwide?

    The global population of Buddhists shrank by roughly 5% between 2010 and 2020, the sole major religious group to decline. 

  • report

    Demographic differences in how teens use and view AI

    Artificial intelligence is part of many teens’ online lives today, with a majority saying they’ve used chatbots. One takeaway from our recent survey? How they use AI – and what they think about it – is far from one-size-fits-all. We’ve long explored teens’ tech use by factors like race, ethnicity, income and gender – from […]