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    Republicans’ Early Views of GOP Field More Positive Than in 2012, 2008 Campaigns

    Survey Report From the start, the Republican presidential field for 2016 has been much more crowded than the Democratic field. But voters in each party have similar views of the quality of their party’s candidates. Nearly six-in-ten (57%) Republican and Republican-leaning registered voters say they have an excellent or good impression of their party’s presidential […]

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    Demographics of Key Social Networking Platforms

    Facebook 71% of adult internet users/58% of entire adult population Fully 71% of online American adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did […]

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    Appendix A: Survey Methodology

    The analysis in this report is based mostly on a survey conducted November 12-21, 2014 among a sample of 1,835 adults (921 women and 914 men) 18 years of age or older. The survey was conducted by the GfK Group using KnowledgePanel, its nationally representative online research panel. KnowledgePanel members are recruited through probability sampling […]

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    Chapter 2: Latinos’ Attitudes About Public Libraries and Library Services

    Hispanics feel strongly that libraries are important for their communities, just as most Americans do. But when it comes to specific library services, the Pew Research survey reveals that Hispanic library users, especially immigrants, value services such as access to free books and media or having a place to do research more than white library […]

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    1. Demographic and Financial Profiles of People in the U.S., Germany and Italy

    The graying of the population is one of the most significant demographic shifts occurring in the U.S. today. Some 13% of Americans are now ages 65 and older, and that share is projected to rise to 21% by the middle of this century. Population aging has been even more rapid in other developed countries, such […]

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    Social Media Update 2014

    While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.