Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]
Community Profiles Before examining in depth the local news consumption patterns in different types of communities, it is critical to describe the key demographic differences across their populations. Analysis shows that residents of different size communities differ on a variety of demographic, attitudinal, and behavioral measures included in the survey, many of which may be […]
CONTACT: PEJ Deputy Director Amy Mitchell or Director Tom Rosenstiel at 202.419.3650 Analyzing the Digital Campaign: Obama Outpaces Romney in Direct Voter Communications on Web, Social Media The Obama campaign is using digital tools to communicate directly with voters-and bypass the filter of traditional media-at almost four times the rate of the Romney campaign. […]
What does all of this add up to in terms of generating a citizen following? One measure is the number of people following any one channel. Again, Obama has the built-in advantage of having begun these connections during the 2008 campaign. But the Obama team has added substantially to this in four years. His YouTube […]
About This Study The primary PEJ staff members conducting the research, analysis and writing for this report included: Research Associate Tricia Sartor, Research Analyst Katerina-Eva Matsa, researchers Nancy Vogt and Steve Adams, Deputy Director Amy Mitchell and Director Tom Rosenstiel. Other staff members who made contributions were Senior Researcher Paul Hitlin and Communications […]
One distinguishing feature of the web is the opportunity it creates to engage in a direct dialogue with citizens. This can be done several different ways. For this analysis we examined the extent to which each campaign addressed specific voting groups or segments of the population, the extent to which each asked users to take […]
Each of the Five Major Regions of the World Experiences Increase; U.S. Also Up Washington, D.C. Sept. 20, 2012— Even before the recent turmoil in the Middle East and North Africa – including attacks on U.S. embassies and the killing of an American ambassador – the region was experiencing increasing hostilities and tensions involving […]
A Third of Adults Under 30 Are Unaffiliated; U.S. Protestant Population Dips Below 50% Washington, D.C. – A new report from the Pew Research Center’s Forum on Religion & Public Life shows that the number of Americans who do not identify with any religion is growing at a rapid pace. About one-fifth of the U.S. […]
Both candidates have focused mainly on promoting themselves and their campaign, but Romney was more than twice as likely to focus on Obama as the other way around. Across all platforms studied, 55% of the posts from the Obama campaign focused on promoting his record and accomplishments. Similarly, 52% of the posts from the Romney […]