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News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.

Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.

News influencers with a current or past connection to a news organization are less likely to explicitly advertise their political orientations.

Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about government, politics or the election.