Americans’ Social Media Use 2025
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
Numbers, Facts and Trends Shaping Your World
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
Collection and analysis of Twitter data Twitter analysis in this report is based on 4.8 million tweets collected from March 8 to April 27, 2023. This process involved collecting batches of 3,000 new tweets every 30 minutes over the duration of the collection period using the Twitter Streaming API. This resulted in a sample of […]
Among adults under 30, 43% say they regularly get news from TikTok, up from 9% in 2020.
Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about government, politics or the election.
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
Across eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.
As Elon Musk rebrands Twitter to “X,” here are eight facts about Americans’ use of the social media platform.
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