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News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.

News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.

YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.

News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.

News influencers with a current or past connection to a news organization are less likely to explicitly advertise their political orientations.