Numbers, Facts and Trends Shaping Your World

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  • report

    Privacy and Information Sharing

    Many Americans say they might provide personal information in commercial settings, depending on the deal being offered and how much risk they face.

  • report

    Methodology

    The majority of analysis in this report is based on a Pew Research Center survey conducted between Jan. 27 and Feb. 16, 2015, among a sample of 461 U.S. adults ages 18 or older. The survey was conducted by the GfK Group using KnowledgePanel, its nationally representative online research panel. GfK selected a representative sample […]

  • report

    Methodology

    The analysis in this report is based on telephone interviews conducted December 8-13, 2015 among a national sample of 1,500 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (525 respondents were interviewed on a landline telephone, and 975 were interviewed on a cell phone, including […]

  • report

    Religion in Everyday Life

    A new Pew Research Center study of the ways religion influences the daily lives of Americans finds that people who are highly religious are more engaged with their extended families, more likely to volunteer, more involved in their communities and generally happier with the way things are going in their lives.

  • report

    Methodology

    The analysis in this report is based on telephone interviews conducted December 8-13, 2015 among a national sample of 1,500 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (525 respondents were interviewed on a landline telephone, and 975 were interviewed on a cell phone, including […]

  • report

    Methodology

    The analysis in this report is based on a Pew Research Center survey conducted June 10, 2015 through July 12, 2015 among a national sample of 2,001 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia. 701 respondents were interviewed on a landline telephone, and 1,300 […]

  • report

    4. Scenario: Consumer loyalty cards and profiling

    This is a scenario anchored in a familiar bargain that is offered in many existing retail environments. Many consumers already allow their shopping preferences to be tracked and sold to other companies in return for discounts on products, and some 47% of adults say they would be comfortable with the following scenario: A grocery store […]

  • short reads

    The demographic trends shaping American politics in 2016 and beyond

    In an era of head-snapping racial, social, cultural, economic, religious, gender, generational and technological change, Americans have been sorting themselves into think-alike communities that reflect not only their politics but their demographics.

  • report

    Methodology

    The analysis in this report is based on telephone interviews conducted from Sept. 15 to Oct. 13, 2015, among a nationally representative sample of 1,807 parents, 18 years of age or older, with children under 18, living in all 50 U.S. states and the District of Columbia (635 respondents were interviewed on a landline telephone […]