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    Newspapers: Fact Sheet

    Last updated June 2016 For newspapers, 2015 might as well have been a recession year. Weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015. Fully one-fourth of advertising revenue […]

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    4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network

    Users can reach mobile news content through a variety of channels, including arriving at a given article by way of a link that shows up in their Facebook feed, via a Google search or clicking a bookmarked address. As the Center found in earlier research about desktop news behavior, it’s possible that for long-form content […]

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    Methodology

    The State of the News Media report uses a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere. State of the News Media 2016 industry data The State of the News […]

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    5. On cellphones, return visitors spend more time with articles than visitors overall

    Another question that arises in mobile digital news consumption is how often users return to an article – whether to finish reading it, re-read a portion, share it with a friend or for some other reason. This is again especially pertinent for long-form news, which requires more time to complete. Due to the way users […]

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    State of the News Media 2016

    The past year brought pressures to America’s newspaper newsrooms not seen since the Great Recession. From broadcast to print to digital and more, this year’s annual report takes stock of the state of the news media.

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    Methodology

    This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]

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    Digital News Revenue: Fact Sheet

    Last updated June 2016 In 2015, mobile advertising spending in the U.S. across all categories (including news) overtook desktop advertising spending. The growth in mobile pushed total spending on digital advertising to its highest point in the past six years. Video advertising continued to grow as well, with an uptick reminiscent of the early days […]

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