5 key findings about digital news audiences
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “traffic on social media”
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Elaborations: More Expert Responses
Respondents in this canvassing note that the online environment is going through considerable change as it evolves technologically and politically. Some point out there is a constant swing between distributed activity that is built on citizen enthusiasm about the unhindered sharing of ideas and the type of central control characterized by restrictions on the exchange […]
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Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
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Main Report: An In-depth Look at Expert Responses
A large majority of the technology experts and engaged Internet users who responded to this canvassing—83%—agreed that the Internet/Cloud of Things and embedded and wearable computing will have widespread and beneficial effects by 2025. Most of the responses shared in this report are from people who took credit for their remarks, but a few of […]
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Views from Those Who Expect AI and Robotics to Have a Positive or Neutral Impact on Jobs by 2025
Despite near-universal agreement that AI and robotics will make huge advances in the coming decade, the experts who participated in this survey are evenly split on the question of what impact those advances will have on human employment. Throughout history, technological advances have produced as many new jobs as they displace—there is no reason to […]
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The Internet of Things Will Thrive by 2025
Many experts say the rise of embedded and wearable computing will bring the next revolution in digital technology.
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Audience Routes: Direct, Search & Facebook
This study focused primarily on the three main paths internet users take to get to the 26 most popular news websites: Direct visitors who either type a URL into the browser or use a bookmark; those who come through a query on a search engine; and those who get news by following links they see […]
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Methodology
A number of people contributed to this report. Amy Mitchell, Director of Journalism Research, oversaw the research project and served as lead author of the report. The report was written by Amy Mitchell, Associate Director Mark Jurkowitz and Research Associate Kenneth Olmstead. Graphics Director Michael Keegan and Research Analyst Katerina Eva-Matsa developed the graphics and […]
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The Audience for Digital News Videos
About six in ten U.S. adults (63%) watch online video, and over half of those – 36% in all – watch news videos online, according to a new analysis of Pew Research Center survey data. This is up from 40% of U.S. adults who watched or downloaded some kind of online video in 2007, and […]
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State of the News Media 2014
In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time. Even as challenges of the past several years continue and new ones emerge, the activities this year have created a new sense of optimism – or perhaps hope – for the future of American journalism.
