Numbers, Facts and Trends Shaping Your World
As Felipe Calderón’s term as Mexico’s president draws to a close, Mexicans continue to strongly back his policy of deploying the military to combat the country’s powerful drug cartels, despite public unease about the moral cost of the drug war. Meanwhile, a majority of Mexicans say they have a positive opinion of the U.S.
Overview The Trayvon Martin shooting is the public’s top story for the second consecutive week. But interest in the teenager’s death is deeply divided along partisan, as well as racial, lines. These differences also are apparent in reactions to news coverage of the incident: Far more Republicans (56%) than Democrats (25%) say there has been […]
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
The biggest religion stories of 2011 involved tensions over Islam and questions about faith in presidential politics, especially Mormonism, according to an annual review of religion in the news.
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]
Respondents’ thoughts One major sign of the sanctification of Big Data as a topic of interest with vast potential emerged in March this year when the National Science Foundation and National Institutes of Health joined forces “to develop new methods to derive knowledge from data; construct new infrastructure to manage, curate and serve data to […]