The Mobile Difference – Tech User Types
This table summarizes how the groups use ICTs and group members’ attitudes about them.
Numbers, Facts and Trends Shaping Your World
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Positive Aspects of U.S. Image
Certain Elements of America’s Image are Broadly Popular
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Digital Collaborators
Digital Collaborators: 8% of the general population For this group, cyberspace is a place for group collaboration and shared creative effort. This group has the greatest number of information gadgets of any group, the widest scope of online activities, and the most frequent internet habits. All this connectivity helps them share something of themselves with […]
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The Mobile Difference: Wireless connectivity draws many users more deeply into digital life, but most Americans still connect to the internet mainly on wireline and rarely use a mobile device to access digital resources
Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.
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California’s Budget Propositions Lead a Diverse Online Conversation
In a week in which no single event dominated blogs and social media, the results of a California referendum and the shooting of an up-and-coming rapper led the online conversation.